Saturday, October 13, 2001

Soquel company builds 'next Internet' network

Would integrate home media


The Californian


Clive Boustred's stated mission is to use technology to make the world a better place. Instead, he may be on the verge of creating the ultimate in couch potatoes.

That's because Boustred is building what he calls the next generation, ultra-high speed global Internet network, coupled with easy-to-use consumer devices that integrate the TV, computer, video camera, VCR, DVD, HDTV, radio, CD and telephone.

The Soquel-based Boustred, chairman and chief executive officer of InfoTelesys Inc., is integrating massively scalarcomputer systems architecture, coupled with satellite systems, wired and wireless technologies. When deployed, he said, the infrastructure will provide for true on-demand rich media (DVD, HDTV, Internet movies, music, etc.), with one-to-many communication to any location worldwide.

By example, Boustred said that InfoTelesys' technology would let viewers watch the 10 o'clock news whenever they choose -- without having to record anything.

"One of our trademarks that sort of puts it in a nutshell is, 'It's in your time -- not their time,'" he said. "What our medium offers now is the ability to get decent content all the time."

Boustred said InfoTelesys is the only company building a network capable of delivering global interactive, on-demand DVD and HDTV quality content for next-generation Internet. InfoTelesys' network connections are up to 1,000 times faster than the best of competing broadband DSL, cable and satellite options, he said.

The firm's management team already has successfully implemented the components of the total system, Boustred said. He has established strategic relationships with existing satellite organizations and with Sun Microsystems -- where he was a senior technical strategist -- for joint architecture and manufacturing.

"It's a novel and breakaway concept in communications," said Jan Hauser, a principal architect with Sun Microsystems. "There's no communication system patterned anything like this in existence today."

The only skill set required to use the firms products is the ability to plug in equipment, turn it on, point click and watch, Boustred said.  But if he is concerned the world will fritter away hours glued to a tube, he can take heart in his plans to ease people's lives by streamlining a host of workplace service functions.

Global market plan

The company sys it's preparing its products for commercial deployment to every corner of the globe.  InfoTelesys' investment opportunities are split into what Boustred calls Get IT companies, in fields that include entertainment, real estate, education, hotel and travel, agriculture, legal, medical, financial and banking.

For example, Get IT Real Inc., which is ready to roll out now, will provide a multiple-video listing service and can replace or be an adjunct to the traditional open houses used to sell homes.

The marketing of homes this way has obvious benefits for buyers and sellers, said Staff @ InfoTelesys, director general operations for InfoTelesys.

"A house gets represented in the best light possible," Wei said. "Buyers can make a preliminary assessment. It won't replace a visit to the house, but it gives you a pretty good idea of what you want to see." 

Boustred has high hopes for Get IT Real.

"Properly marketing ones largest asset should naturally receive our most significant attention," Boustred said.

Another service - Get IT Ag - is designed to bring global education and updates to the agriculture industry. Get IT Ag provides a common information channel to the world's growers' markets.

Get IT Ag will be a resource for people seeking collaboration and information on the latest crop production techniques, regional weather, equipment and trading markets. InfoTelesys' ability to communicate directly from space to any location, including remote farms, may make this service highly desirable to farmers.

Franchises, too

Boustred is planning for franchising opportunities, which will allow individuals to act as their own Internet service provider. The service will provide a means to bypass cable and standard Internet service providers, Boustred said. The service provider will function as a central broadcast and Internet reception unit.

According to Boustred, the firm's network and trading systems are resilient to terrorist attacks.

Funding is one hurdle InfoTelesys faces before it can rapidly march forward and change the world.

InfoTelesys released its prospectus a month ago and is actively seeking investors, with an eye toward raising anywhere from $5 million to $20 million initially, which would be used to accelerate Get IT Real.

Another hurdle InfoTelesys faces is that of breaking into the channel to offer its services. Boustred says media mogul Rupert Murdock was correct when he said that content isn't king - the channel is.

"The wonder of the Internet is that no one owns the channel," Boustred said. "So breaking into consumers is much easier. Media is much more distributed. When you're a satellite-based vendor such as ourselves, the footprint of our market is huge."

Photo


Clive Boustred, founder of InfoTelesys, sits in front of his Soquel home surrounded by products that are integrated into his 'next Internet' solution.

 



 

 

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